A from-scratch WordPress build for Hayop Ni Manam, a Filipino restaurant concept by The Moment Group. Deployed on AWS with a custom theme that gives the team full control over the digital storefront.

I developed the site from the ground up — I didn’t design it, but handled architecture, WordPress integration, and performance tuning. A dedicated DevOps engineer managed deployment and AWS infrastructure.

Developer — I translated the design into a working WordPress theme, built the custom ACF architecture for the menu, and made sure the site shipped on time and fast.

The design was handed off by a separate team — my job was to build it faithfully while solving the hard technical problems around dynamic content management and animation performance.

The menu is the heart of a restaurant site — but WordPress doesn’t ship with a flexible menu data model out of the box. The challenge was mapping out the menu fields (categories, items, descriptions, prices, modifiers) so the restaurant team could update everything without a developer.

On top of that, the site uses heavy GSAP animations. Keeping a high Lighthouse score while animating scroll-triggered reveals, image transitions, and staggered text required deliberate optimization at every layer.

Built custom WordPress REST API endpoints with ACF (Advanced Custom Fields) to model the menu as a fully dynamic data structure — categories with nested items, each with its own set of customizable fields. The front-end fetches this via the REST API and renders it with React-like component composability.

For performance, animations are lazy-registered via Intersection Observer before GSAP takes over. Critical CSS is inlined, JavaScript is code-split by route, and images are served in next-gen formats through a CDN configured by our DevOps team.

95+ Lighthouse performance score on desktop and 88+ on mobile — achieved despite full-page GSAP animations and a dynamic WordPress back-end.

The restaurant team now manages the full menu in-house through a custom WordPress dashboard. No developer needed for price changes, seasonal specials, or category reordering.

I led the revamp of an outdated WordPress site for Federal Land, Inc., a premier real estate developer in the Philippines with over 50 years of industry leadership. The project included a full data migration from the legacy site to a modern, performant stack.

As project lead, I oversaw the architecture, development, and data migration. A dedicated DevOps engineer handled AWS deployment and infrastructure.

Project Lead — I led the engineering effort: rebuilding the WordPress theme, designing the ACF architecture for property data, and overseeing the migration of legacy content into the new data model.

The design was provided by a separate team. My focus was on making property data query instantly, building a contact system that captures detailed prospect information, and ensuring zero data loss during the migration from the old WordPress site.

The legacy site was running an outdated WordPress installation with bloated pages, no caching strategy, and content scattered across incompatible plugins. Migrating years of property data, media files, and SEO metadata into a clean ACF structure without data loss was a major undertaking.

Beyond migration, property listings need to load fast — users browsing real estate expect instant filtering. The challenge was optimizing database queries so property data renders in milliseconds, even with complex taxonomies (location, type, status, amenities). The contact form was equally demanding with multiple conditional fields and CRM integration.

Built a custom migration pipeline to extract, transform, and import years of legacy property data, media files, and SEO metadata into a clean ACF structure — no data loss, no downtime. On the front-end, custom WordPress REST API endpoints with optimized SQL queries and transients serve property listings in milliseconds.

The contact form uses a custom WordPress plugin with server-side validation, conditional field rendering, and webhook integration for CRM sync. All JavaScript is code-split and animations are lazy-loaded to preserve Lighthouse scores.

90+Lighthouse performance score across desktop and mobile — a massive leap from the legacy site’s bloated pages. Property listings load in under a second despite the complex data model.

All legacy content was migrated successfully with zero data loss. The contact form captures qualified leads directly into the client’s CRM, eliminating manual data entry for their sales team.